The theme for World Consumer Rights Day 2018 is ‘Making digital marketplaces fairer’. Building on the success of the 2017 #BetterDigitalWorld campaign, the 2018 campaign aim to promote digital marketplaces that are more accessible, safer and fairer for consumers across the globe.
E-commerce has transformed the way that people shop, giving consumers more choice than ever before. But it has also raised global issues that we can only tackle together. In 2017 global e-commerce sales reached $2.29 trillion, but nearly 70% of consumers worry their digital payments are unsafe. Meanwhile, half the world’s population are still offline.
For World Consumer Rights Day 2018, we’re calling for access to fair and secure internet for all, action against scams and fraud, and better consumer protection online. To find out more about this year’s theme, download our background report on e-commerce.