Unlocking the value of data key to UK economic growth

The Scottish government has identified data-driven innovation as a key area for potential economic growth, and they plan to invest accordingly. Rachel Aldighieri, MD of the DMA, highlights the need for cross-sector collaboration to discover the true worth of data.

Earlier this month, Theresa May signed the Edinburgh and South East Scotland City Region Deal with Nicola Sturgeon. Along with other cultural and economic developments, the deal seeks to invest in the fintech, tech and AI sectors, and will ring-fence money to develop data storage and analysis centres in the Scottish capital.

Key commitments include £300m for world-leading data innovation centres; a £25m regional skills programme to support improved career opportunities for disadvantaged groups; and £65m of new funding for housing to unlock strategic development sites.

Over recent years, the Scottish Government has regularly issued support for the tech, data and marketing industries, identifying the central belt as a key area for growth. The value of the digital economy in Scotland was estimated to be £4.45 billion in 2014. Data-driven innovation alone has the potential to deliver £20 billion of productivity benefits for the economy over the next five years.

The prize is an innovative, growing economy.

Advertising and marketing are at the heart of the UK economy and play a vital role in driving economic growth. Annual UK exports of advertising services are worth £4.1 bn and every £1 spent on advertising returns £6 to the economy, resulting in £120bn to UK GDP.

The Scottish government’s recent investment should provide a platform for the rest of the UK to build on – a pilot project that will highlight the potential of the data and marketing industries to continue to drive the post-Brexit British economy.

Marketers need training in data-related skills

The publicity of the Edinburgh and South East Scotland City Region Deal should help to put the data and marketing industries on the radar of those making career choices in the future.

However, the industry needs to develop stronger ties with academic institutions to increase awareness about the skills required for a role within the data-driven industries and provide insights into the career prospects that these positions can offer. DMA Talent runs a series of Creative Data Academies around the UK to provide practical learning opportunities for young talent interested in a career in the data and marketing industry. Working with Scottish universities, we’ll be developing this programme with a long term aim of reaching schools and colleges throughout the UK.

As both the Scottish and UK governments have realised, businesses will need to upskill in areas concerned with data and its value to business. The recent ‘Professional skills census 2018’ from the Institute of Direct and Digital Marketing (IDM) highlights ‘data-related skills’ as a key area with skills gaps that need to be addressed. In a post-GDPR era, marketers are held more accountable for their actions, but they must receive relevant training and guidance to better understand their evolving roles – where processing consumer data and interpreting it are now key areas of their job description.

Developing an ethical framework for processing data The DMA’s ‘Data privacy: What the consumer really thinks’ report highlights that 88% of consumers believe transparency is key to increasing trust in how their data is collected and used. The research also revealed an important change in attitudes is underway, with more than half (51%) of the respondents viewing data as essential to the smooth running of the modern economy, up sharply from 38% in 2012.

Ultimately, consumers want more control over their personal information but the industry can do more to increase consumer trust, define best practice, and safeguard data usage. The DMA Code provides a series of core guiding principles to our membership for processing consumer data and it encourages best practice within the marketing and data industries.

We are working with our members to give businesses a better understanding of the values of data and shape the responsible route forward. However, an ethical framework for processing data that extends beyond our industry will be key if the UK economy is to thrive on the opportunities presented by technological advances.

The government’s development of the Centre for Data Ethics and Innovation will go some way to dealing with the ethical issues raised by rapidly-developing technologies such as artificial intelligence (AI).

The Centre for Data Ethics and Innovation will encourage discussion and research into how data and AI are used in terms of governance and regulation, but more investment will be required for the rest of the UK to follow Scotland’s lead in seeking data-driven innovation.

It is only by putting the customer first and embedding an ethical approach to business culture that consumers and organisations alike will be able to take full advantage of the data revolution. If we don’t get the balance right between data privacy and data-driven innovation, personal data may be misused by some businesses as technology advances. Technology often shapes an organisation’s customer engagement strategy, but our research has shown that trust will influence how receptive and likely consumers are to use it. A practical, universal framework is needed but this will require investment and cross-industry collaboration.

The department of Digital, Culture, Media, and Sport (DCMS) works closely with the DMA on championing innovation and evolution in the data and marketing industries, and the DMA welcomes future discussions around how we can develop and implement such a framework.

To propel the discussion forward, the DMA and DMA Scotland will launch a new initiative entitled Value of data.

This work will seek partnerships with government, businesses and educational institutions to develop a consumer-focused mindset within the data and marketing industries.

Led by Chair Firas Khnaisser (Standard Life) and Vice Chair Derek Lennox (Sainsbury’s Bank), Value of data will help businesses to responsibly deliver value to their customers.

The campaign will provide an engaging, navigable roadmap through a challenging ethical and legal landscape to allow innovative and data-led approaches to customer engagement to thrive. And we’ll do it all with a future-focus: nurturing local and young talent.

Ultimately, the Value of data will develop a true appreciation of the worth of data so businesses can build stronger, more profitable relationships with consumers – responsibly, sustainably and ethically.

The DMA are ready to work alongside our membership, the wider marketing industry, and UK Government to make this a reality in the not too distant future.

source: www.thedrum.com

How cybersecurity and data storage laws could pull the plug on Southeast Asia’s digital economy

southeast-asiaJeff Paine says governments in Southeast Asia are keen to capitalise on the opportunity presented by the digital economy, but their rush to regulate data flows and storage will hit start-ups and small local firms hard.

Southeast Asia is one of the most diverse regions in the world, a handful of countries with thousands of languages and cultures, yet all having one thing in common – bold ambitions for their digital economies.

From the establishment of digital agencies like Malaysia Digital Economy Corporation in Malaysia and the Digital Economy and Promotion Agency in Thailand, to charting impressive road maps such as Thailand 4.0 and Making Indonesia 4.0, many governments in the region are prioritising capturing as much of the region’s US$200 billion digital economy opportunity as possible.

What isn’t clear is how these bold aspirations will be achieved.

Despite the inherent benefits of digital technologies and the internet, many governments are pursuing policies that will limit the use of these technologies. Driven by pressure to address specific and immediate challenges including cybersecurity, data protection, privacy and misinformation, governments fail to consider the long-term impact of these laws on economic growth, jobs and investment.

Vietnam’s recent Law on Cybersecurity and Indonesia’s Government Regulation 82 are examples of this, with provisions including restrictions on data flow and content, requirements for foreign companies to set up local offices and local data storage requirements. Meanwhile, proposed rules in Thailand subject over-the-top (OTT) service providers to tax, security and content regulations.

The impact of these regulations goes far beyond the information and communications technology industry, given that virtually every business today uses the internet and digital technology.

For foreign businesses, restrictive, too broad and unclear regulations create uncertainty and an unfriendly investment climate. Multinational companies unable to make long-term financial decisions are likely to shift their investments to countries with more flexible regulatory environments that support the development of a digital ecosystem.

Local businesses, like small and medium-sized enterprises and entrepreneurs that comprise 95 per cent of Southeast Asia’s economy, will bear the brunt of poor policies. Restrictions on cross-border data flows, digital tax and local data storage, will prove difficult to comply with.

Many small businesses depend on digital services and platforms such as cloud for data storage and collaboration, online marketplaces for e-commerce, social media for communication and marketing, and OTT platforms to reach customers at scale. Such laws will increase the cost of doing business, create barriers for expansion beyond borders and are likely to block small players from competing in the global marketplace.

For example, if a neighbouring country enacted similar provisions to Vietnam’s cybersecurity law, a Vietnamese software start-up would be unlikely to be able to afford data storage facilities and local offices in locations outside Vietnam – curbing regional or global expansion plans.

With significant economic prospects at stake, and the challenges of security, privacy, data and misinformation in mind, governments must find better ways to manage risk without hampering growth.

Southeast Asian governments can learn from how larger, developed economies manage emerging technology. For example, Thailand has looked towards the European Union’s implementation of the General Data Protection Regulation as a basis for their data protection laws.

On taxation, intergovernmental organisations such as the Organisation for Economic Co-operation and Development provide useful guidance in key areas such as the need to create consistency between countries on cross-border digital taxes. Unilateral moves like Australia’s goods and services taxin July 2018 on low-value imported goods is likely to pose compliance challenges and higher costs for small businesses in the long run.

Instead, a cross-sectoral range of agencies, ministries and industry players could together craft comprehensive policies that manage risk and promote growth. A good example of this is Singapore’s approach to digital taxation and preventing misinformation.

The digital economy is uncharted territory for most. There is a small window of opportunity now to ensure smart regulations and policies are in place to secure future growth. Technology companies and industry groups can work with governments, ensuring that the opportunities and benefits of the digital economy are realised and not wasted.

source: www.scmp.com

Australian Digital Inclusion Index (ADII) 2018

downloadThe Australian Digital Inclusion Index, powered by Roy Morgan Research, measures the extent of digital inclusion in Australia. Access and affordability can present barriers to digital inclusion, however an individual’s digital engagement is also largely affected by Digital Ability (attitudes, skills and activities), whether a person can see potential benefits of engagement, and motivation and attitude, including concerns about safety and security.

This is a digital inclusion measurement tool (Index) that will help inform and promote public policy and program responses to enhance digital inclusion in Australia.

The key objectives of this initiative are:

  • To improve our understanding of digital inclusion and its relationship to social and economic disadvantage in Australia
  • To raise awareness and focus attention on the social impact of digital inclusion
  • To facilitate consultation, debate and discussion among key cross sectoral digital inclusion stakeholders
  • To inform what business, government and community organisations can do to enhance digital confidence and participation for all Australians.

The Australian Digital Inclusion Index  is not tailored to a particular group or section of the community. It measures the level of digital inclusion of the Australian population as a whole and tracks this over time. Any community in Australia can replicate the index to compare their results against Australia as a whole and if they are able, to do this over time.

source: https://digitalinclusionindex.org.au/ 

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Benin is the latest African nation taxing the internet

taxationBenin has joined a growing list of African states imposing levies for using the internet.

The government passed a decree in late August taxing its citizens for accessing the internet and social-media apps. The directive, first proposed in July, institutes a fee (link in French) of 5 CFA francs ($0.008) per megabyte consumed through services like Facebook, WhatsApp, and Twitter. It also introduces a 5% fee, on top of taxes, on texting and calls, according to advocacy group Internet Sans Frontières (ISF).

The new law has been denounced, with citizens and advocates using the hashtag #Taxepamesmo (“Don’t tax my megabytes”) to call on officials to cancel the levy. The increased fees will not only burden the poorest consumers and widen the digital divide, but they will also be “disastrous” for the nation’s nascent digital economy, says ISF’s executive director Julie Owono. A petition against the levy on Change.org has garnered nearly 7,000 signatures since it was created five days ago.

The West African nation joins an increasing number of African countries that have introduced new fees for accessing digital spaces. Last month, Zambia approved a tax on internet calls in order to protect large telcos at the expense of already squeezed citizens. In July, Uganda also introduced a tax for accessing 60 websites and social-media apps, including WhatsApp and Twitter, from mobile phones. Officials in Kampala also increased excise duty fees on mobile-money transactions from 10% to 15%, in a bid to reduce capital flight and improve the country’s tax-to-GDP ratio.

Digital-rights advocates say these measures are part of wider moves to silence critics and the vibrant socio-political, cultural, and economic conversations taking place online. The adoptions of these taxes, they say, could have a costly impact not just on democracy and social cohesion, but on economic growth, innovation, and net neutrality. Paradigm Initiative, a Nigerian company that works to advance digital rights, has said it was worried Nigeria would follow Uganda’s and Zambia’s footsteps and start levying over-the-top media services like Facebook and Telegram that deliver content on the internet.

But taxing the digital sector might have a negative impact in the long run. Research has already shown that Uganda’s ad hoc fees could cost its economy $750 million in revenue this year alone. “These governments are killing the goose that lays the golden egg,” Owono said.

source: www.qz.com

$1 Trillion Boost to Asean GDP From Digital Economy

The digital revolution that has become such a powerful force for global change is still in early days in the ASEAN member states. ASEAN’s digital economy represents only 7% of its GDP, compared with 16% in China and 35% in the US, Bain said in a report on Monday. However, the region has much to gain by laying the foundation for the digital economy to power and accelerate intraregional trade and growth (what we term “digital integration”). Digital integration will be critical for ASEAN businesses to compete at home and overseas—it has the power to turn small and midsize enterprises (SMEs) into regional and global players. Digital integration could deliver a $1 trillion rise in GDP in ASEAN by 2025.

Getting there will take a significant effort. While enhancements have been made across ASEAN, broadband coverage needs to improve in rural areas, and advanced digital tools need to become more affordable for SMEs, among other challenges. Also, to help individuals and businesses across the region benefit from digital opportunities, member states will need to accelerate and coordinate their initiatives. The results can be dramatic: ASEAN businesses would have the opportunity to leapfrog those in other major economies.

bain infographic

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source: www.bain.com

Report here

Telkom SA calls for digital economy summit (South Africa)

-fs-Sipho-Maseko-1-2018.xlTelkom South Africa has called for a multi-sectoral digital economy summit to be convened and attended by operators, the industry regulator, vertical market representatives, tertiary education institutions and other telecommunications industry stakeholders.

In his keynote address to delegates at the 2018 Southern Africa Telecommunication Networks and Applications Conference (SATNAC), Group CEO Telkom SA Sipho Maseko said this would provide a forum to address the question of how to generate economic growth.

The question of how relevant stakeholders will contribute had to be asked and answered.

These questions are not only for operators said Maseko, and it is envisaged that the platform would serve as a forum for all stakeholders to state their position.

Maseko identified several drivers of economy including investment in infrastructure to deliver ubiquitous connectivity, skills and subject matter experts across the spectrum, fair competition and regulation.

In addition to the role of data within an ever-changing market and the influence of the digitised consumer, Maseko also touched upon the issue of regulation.

Telkom SA remains embroiled in a dispute with ICASA (Independent Communications Authority of SA) regarding plans to reduce call termination rates – the price mobile and fixed network operators charge each other for terminating calls between networks.

According to a recent ITWeb report, the company has affirmed that unless the regulator’s draft call termination rates are not amended, it may have to change its business model, stop operations in rural areas and possibly have to cut jobs.

It has reportedly issued a counter-proposal to ICASA and stated that under the regulator’s proposed changes, it would “continue to effectively subsidise the larger mobile network operators.”

Government’s intention and objectives behind the wireless open access network proposed in the draft Electronic Communications Amendment Bill has also attracted widespread attention within the local telecommunications space.

“Regulation and policy can be a big enabler for data growth… but regulation must keep up with the market and tech advances. Regulators sometimes almost exclude themselves from the debate. The question is how do we get the economy to recover?” said Maseko.

He also cautioned that call termination rates and proposals have not recognised the fact that the market has converged, and regulation has to enable investment.

source: www.itwebafrica.com

New Vision for A Global Digital Economy Emerges At Smart China Expo (event)

smart china expoIndustry leaders attending the first Smart China Expo (SCE 2018) in China’s western city of Chongqing have articulated a new vision for how the world’s digital economy will evolve at the event’s Global Digital Economy Summit, a forum that brought together 650 participants under the theme “New Digital Economy, New Growth Engine.” Speakers projected a future in which Big Data reshapes the way businesses and governments operate, cooperate, and compete.

New forces being unleashed by current innovations threaten to disrupt the existing economic growth models of many industries, as digital information will rise to the same status as land and capital as a key element of productivity. Meanwhile, governments around the world are building “smart infrastructure” as they seek to use technology to upgrade power grids, railways, ports and toll roads, and seek to integrate everything. Big Data technology also helps build “smart cities,” boost consumption, and improve social welfare programs ranging from education to philanthropy to healthcare.

“Artificial Intelligence (AI) could be a big contributor to healthcare,” said Piero Scaruffi, a cognitive scientist, AI expert and writer of A History of Silicon Valley. Piero, believes that technology will make a better society and that AI will slash the cost of healthcare. “When we talk about machines saving lives, that’s real progress,” he said.

Kate Garman, smart city policy adviser to the Mayor of Seattle, shared insights into smart city management at SCE 2018. “Smart cities have challenged cities to be innovative. It has been the inspiration for cities to jump forward using technology,” she said.

Despite huge progress, China still faces many hurdles in developing a digital economy, said Li Yizhong, former head of China’s Ministry of Industry and Information Technology (MIIT). “Chinese manufacturers lag in the application of smart manufacturing, and businesses need to accelerate their digitalization process.” Li pointed out that “issues like how to balance improving efficiency and protecting jobs, and how to protect commercial secretes in the age of Internet also remain challenging.”

Alibaba Vice President Liu Song predicted that over the next 10 years, AI and the Internet of Thongs (IoT) will replace mobile technologies as the world’s defining digital technologies, which is why Alibaba is heavily investing in three areas: Big Data, network synergy and smart data. Liu’s view was echoed by Cai Yongzhong, Chairman of Deloitte China, who urged traditional businesses to actively embrace innovation in the face of the upcoming digital revolution.

For more information, please visit http://www.ichongqing.info/smart-china-expo/.

About Smart China Expo (SCE)

Held Chongqing, the Smart China Expo (SCE) is a world-class, national-level Expo that supports the development of Big Data and smart technologies in Western China. High-profiled guests joined the event including 4 political heavyweights, 22 national government officials that above ministerial-level, 58 persons who are in charge of institutions under national departments, and 407 senior representatives from top tier global brands such as Siemens, IBM, Microsoft, Qualcomm, Baidu, Alibaba, Tencent, Huawei and more.

source: www.multivu.com